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You must register to attend a NewCo Festival.  All sessions have limited capacity.  To ensure your space in the sessions of your choice, sign up for upgraded VIP or Reserve tickets here.   Be mindful of transportation time between sessions and remember you can sort by neighborhood. 

can select sessions beginning JULY 28, 2014
RESERVED TICKET HOLDERS can select sessions beginning AUG 11, 2014
GENERAL ADMISSION TICKET HOLDERS can select sessions beginning AUGUST 28, 2014 

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Friday, September 12 • 12:00pm - 1:00pm
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Session Description: “Storytelling” is marketing’s favorite buzzword today. But not everyone knows how to tell stories that truly connect with their audience. They ignore what neuroscience is telling us about how emotion drives behavior. Come hear how much of the marketing industry is getting it wrong and the steps you can take to get it right.


Gabrielle Tenaglia

Director of Strategy, twofifteenmccann

Host Companies

Friday September 12, 2014 12:00pm - 1:00pm
twofifteenmccann 215 Leidesdorff Street 4th Fl, San Francisco, CA, 94111
  • Sort by Neighborhood Embarcadero
  • Company Description We are an agency that believes in the power of stories. Stories that create a deep emotional connection, stories that inspire you to smile, laugh and feel a twinge of nervousness or a rush of adrenaline. Stories that inspire you to share them with friends and family. Stories that impact culture and change individual behavior. Ultimately, stories that solve business problems and drive growth.