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You must register to attend a NewCo Festival.  All sessions have limited capacity.  To ensure your space in the sessions of your choice, sign up for upgraded VIP or Reserve tickets here.   Be mindful of transportation time between sessions and remember you can sort by neighborhood. 

VIP TICKET HOLDERS 
can select sessions beginning JULY 28, 2014
RESERVED TICKET HOLDERS can select sessions beginning AUG 11, 2014
GENERAL ADMISSION TICKET HOLDERS can select sessions beginning AUGUST 28, 2014 

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Friday, September 12 • 1:30pm - 2:30pm
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Session Description: In his talk CEO and founder Oliver Roup will define and explore the growing native advertising landscape, which VigLink is firmly embedded in. He will talk to the audience about how and why it is becoming so effective in an age where facebook’s organic reach has plummeted to 1% and the “old marketing supply chain” of advertising becomes more and more redundant. Content now must be king for business engagement and brands need to become publishers. He will talk empirically about the growing influence of mobile and the role that native advertising is playing to leverage mobile “advertising” effectively.

Presenters
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Oliver Roup

CEO and Founder, VigLink

Host Companies


Friday September 12, 2014 1:30pm - 2:30pm
VigLink 539 Bryant Street, San Francisco, CA, 94107
  • Sort by Neighborhood SOMA
  • Company Description VigLink enables online publishers to monetize content via our innovative Link Exchange, VLX. This new advanced technology ensures publisher’s links are directed to the highest paying advertisers, earning the best returns, and changing the future of how content marketing functions.