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can select sessions beginning JULY 28, 2014
RESERVED TICKET HOLDERS can select sessions beginning AUG 11, 2014
GENERAL ADMISSION TICKET HOLDERS can select sessions beginning AUGUST 28, 2014 

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Friday, September 12 • 9:00am - 10:00am
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Session Description: Join VP of Product, Casey Saran, as he details the potential for innovation in the $50+ billion market for media sales. Most of us don't realize the media sales process is quite so antiquated. The majority of innovation in ad tech has focused on building complex algorithms to target users, not to alleviate the pain of the media buyers and sellers whose transactions make up the vast majority of digital media spend. Casey will explain how iSocket's San Francisco-based product organization surmounts the challenges that come from building an innovative enterprise tool to support a customer who is accustomed to manual data entry and legacy software.


Casey Saran

VP, Product Management, iSocket

Host Companies

Friday September 12, 2014 9:00am - 10:00am
iSocket 2 Shaw Alley 2nd Floor, San Francisco, California, 94105
  • Sort by Neighborhood SOMA
  • Company Description iSocket's mission is to simplify the buying and selling of fixed price, premium, reserved inventory. Through automation, iSocket for Advertisers (iFA) and iSocket for Publishers (iFP) are able to eliminate many of the errors and overhead costs that plague the manual media sales process, allowing people to focus on what they do best.