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You must register to attend a NewCo Festival.  All sessions have limited capacity.  To ensure your space in the sessions of your choice, sign up for upgraded VIP or Reserve tickets here.   Be mindful of transportation time between sessions and remember you can sort by neighborhood. 

can select sessions beginning JULY 28, 2014
RESERVED TICKET HOLDERS can select sessions beginning AUG 11, 2014
GENERAL ADMISSION TICKET HOLDERS can select sessions beginning AUGUST 28, 2014 

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Thursday, September 11 • 9:00am - 10:00am

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Session Description: Becoming the software company you already are: Every company, in every industry, depends on software to connect them to their customers. In this talk we'll review specific examples of how your company can work like a software company. Gather ideas and feedback from everyone. Have conversations with your customers. Deliver incrementally better experiences every day. Work well together, regardless of timezones or work styles. Work, learn, ship, and delight.


Brian Doll

VP of Strategy, GitHub

Host Companies

Thursday September 11, 2014 9:00am - 10:00am
GitHub 88 Colin P Kelly Jr Street, San Francisco, CA, 94115
  • Sort by Neighborhood SOMA
  • Company Description GitHub is the best place to build software together. Over six million people use GitHub to share code. With the collaborative features of GitHub.com, our desktop and mobile apps, and GitHub Enterprise, it has never been easier for individuals and teams to write better code, faster.