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You must register to attend a NewCo Festival.  All sessions have limited capacity.  To ensure your space in the sessions of your choice, sign up for upgraded VIP or Reserve tickets here.   Be mindful of transportation time between sessions and remember you can sort by neighborhood. 

can select sessions beginning JULY 28, 2014
RESERVED TICKET HOLDERS can select sessions beginning AUG 11, 2014
GENERAL ADMISSION TICKET HOLDERS can select sessions beginning AUGUST 28, 2014 

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Thursday, September 11 • 10:30am - 11:30am
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Session Description: PR MythBusters – exploring the truth & lies about the PR world. PR is often misunderstood – it’s referred to as spin & doesn’t drive ROI. Yet most companies use it. We’ll open your eyes to what PR can do by debunking PR myths through case studies, experiences and more.


Audrey Craipain

Vice President, Inner Circle Labs

Host Companies

Thursday September 11, 2014 10:30am - 11:30am
Inner Circle Labs 333 1st st Suite A, San Francisco, CA, 94105
  • Sort by Neighborhood SOMA
  • Company Description Inner Circle Labs brings passion, determination, accountability & integrity to everything we do. We believe our seven core values help guide us along the way, these include: 1) Bring passion & excitement to everything you do; 2) Build loyal & supportive relationships by communicating honestly with respect & compassion; 3) Communicate with confidence; always be deciding; 4) Be nimble, be a ninja; 5) Be accountable to your team & celebrate success; 6) Do the right thing; feel great about what you do & have fun along the way and 7) Take smart risks, be different, change the business, lead & leave a trail.