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You must register to attend a NewCo Festival.  All sessions have limited capacity.  To ensure your space in the sessions of your choice, sign up for upgraded VIP or Reserve tickets here.   Be mindful of transportation time between sessions and remember you can sort by neighborhood. 

can select sessions beginning JULY 28, 2014
RESERVED TICKET HOLDERS can select sessions beginning AUG 11, 2014
GENERAL ADMISSION TICKET HOLDERS can select sessions beginning AUGUST 28, 2014 

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Thursday, September 11 • 4:30pm - 6:00pm
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Session Description: Ever wonder what it's like to be a student at General Assembly? Get an inside look at our 'What is This UX Thing' workshop. This session will be led by instructor, Rob Young. Rob runs a product design consultancy called Young & Co in San Francisco. Previously, he led design initiatives at Google, Apple, and Adobe, as well as at various advertising agencies, startups, and record labels. You'll find out how UX relates to your role and your business and get an overall 'nuts and bolts' understanding of the world of UX.


Rob Young

Instructor, General Assembly

Host Companies

Thursday September 11, 2014 4:30pm - 6:00pm
General Assembly 501 Folsom Street, San Francisco, California, 94105
  • Sort by Neighborhood SOMA
  • Company Description At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to product management and digital marketing. Established in early 2011 as an innovative community in New York City for entrepreneurs and startup companies, General Assembly is an educational institution that transforms thinkers into creators through education in technology, business and design at eleven campuses across four continents.